Product designer at Figma

Kelly Li

2024 - now

Sites CMS

Currently, I’m working on CMS for Sites, enabling site creators to easily scale their websites with content.

2024 - now

I worked on building new primitives like CMS lists and pages that builds upon existing concepts like components and instances.

Connecting dynamic data to your website is often a clunky flow, so we built a dedicated connect UI to make connecting dynamic data to your website super easy.

We put a lot of thought into how to display layers on the canvas that is bound to CMS content.

2024

FigJam AI growth

A series of small experiments to boost AI usage in FigJam

2024
2024

April fun cursors

2024

Aosheng and I brought back the nostalgia with retro cursors for April fun

2024

FigJam Little Big Updates

2024

Worked on a series of connector improvements to improve diagramming experience in FigJam

2023

Community redesign

I led the redesign of Figma’s Community resource detail pages to improve Figma’s sign up rate.

2023
2021

FigJam onboarding

I redesigned Figma’s product onboarding to support multiple products, created onboarding playground files for FigJam.

2021
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Random riffs

Stuff I prototyped just because. Some of them got reincarnated as actual projects!

2024 - now

What if sections ate stickies you put on their edges?

What if you could cut out stickers in FigJam?

Thanks for stopping by

You can reach me at

click to copy

kelly.li.chang@gmail.com